By its nature, coffee is a perishable product. Roasted beans reach their peak flavor about a week after roasting. Then, the taste of coffee remains stable for about two months, after which it begins to decline at a rapid pace. Coffee that is older than six months has nothing in common with freshly roasted coffee. One can use the example of fresh bread from a bakery, which usually tastes significantly better than bread that has been stored for a week. If you have never tried freshly roasted coffee, we have good news for you! More details are available in our blog.